Archive for the ‘News’ Category

Thursday, July 29, 2010

DealerLink has been serving auto dealers across the country for more than 11 years providing all types of lead services including special finance leads, guaranteed credit score leads, automotive direct mail and bankruptcy mailers. We are pleased to announce our newest service for new and used car dealers with our state of the art Automotive Call Center where we provide complete outsourced BDC services at a fraction of the cost of other programs. After interviewing hundreds of dealers across the nation, we found by an overwhelming majority that dealers number one complaint about various types of leads is whether or not they we being called properly. Many of the dealers interviewed expressed concerns over whether the calls were being made properly, efficiently or even being made at all.

DealerLink has responded to these concerns with our state of the art facility where the only types of appointments we make are for car dealers. Most dealers recognize the need for an automotive business development center but still concerned about the economy can’t justify the costs of employees, benefits, salary and training. Our automotive call center immediately addresses those concerns at low costs never before seen in the industry and the fact we have more than 11 years experience in special finance lead generation certainly gives us an edge no one else has when it comes to working with consumers.

We will provide appointment setting and follow up services for any auto sales leads from any source for our dealers. Since we originate from the car business, we have customized our call center services to provide the highest probability of getting that appointment. Here are are some of the services that definitely distinguish DealerLink BDC services from all the others. First, we are specialists at making this exact type of appointment, next we call record every conversation and our technology transcribes this information instantly into the email and fax appointment notices sent out to the GM as well as the salesperson assigned to this consumer. We have found that when we make the appointment in the name of your employee that it gives the consumer more of a commitment to showing up for that appointment. What truly makes our process unique is that since we call record everything, you appointments provide information that no other BDC service provider offers for instance the consumers tell us about their trade, down payment and monthly budget which will help your salespeople be much better prepared to assist the consumer when they arrive. If for any reason an appointment doesn’t show, you simply return the lead to us which goes directly to a call center supervisor who then continues to contact the consumer until they set another appointment or tells us to stop calling. There are some companies out there who try to bolster their services by saying they follow up for 90 days, clearly they don’t come from the car business as we all know if you don’t get on these customers and get on them quickly they are going to be off looking somewhere else and if they can be put in a car it’s going to happen quickly usually in the first few days after they apply so don’t get tricked into someone  trying to justify their high costs because they will call for 90 days. How many of your leads do you sell after 90 days?

We at DealerLink believe that our approach is going to dramatically improve your closing ratios and grosses while dramatically lowering your costs and expenses. We eliminate the guesswork and uncertainty regarding whether your leads are being properly called the way you know they should. We have a short video that will explain in more detail exactly how the program works and you can always reach us at 800-890-8850 for any questions.

Here’s the video: Automotive Business Development Call Center

Any auto dealer who has made it through the last 2 years has to look for ways of controlling advertising expenses and automotive direct mail marketing has proven to be very effective. Auto dealer direct mail marketing can come in many different forms: bankruptcy list mailers, direct mail postcards, credit scored mailers and many others. The smart car dealer utilizes the services of an automotive direct mail marketing specialist like DealerLink.

The most important thing an auto dealer can do is to create and maintain a continuous flow of customers to their dealership. DealerLink has proven to be the best among all automotive direct mail companies and can provide many different forms of direct mail advertising from bankruptcy mailers to pre-approved credit score mailers. 100% of our auto dealer direct mail campaign advertising is FCRA and FACTA compliant. We guarantee that every automotive direct mail campaign will include an offer of credit. We encounter dealers all the time that are unaware of the requirements and are exposing themselves to potentially huge liability because many automotive direct mail marketing companies are not in compliance when it comes to consumer credit related issues.

DealerLink will guarantee that 100% of our automotive direct mail marketing campaigns are absolutely in compliance and we do not do any auto dealer direct mail advertising that isn’t totally backed by a firm offer of credit. All of our direct mail marketing includes a feature that only DealerLink provides: a call center that takes the calls from the consumer responding to the direct mail which means we take the calls, we set the appointments and we do the follow up in the event they don’t show.

All of our direct mail list marketing, including bankruptcy mailers, is guaranteed to be DNC compliant as well. We provide multiple ways for the consumer to respond: toll free number and a vanity website where they can submit their information online. In all cases, they all end up speaking with our call center operators who are highly trained in setting appointments originating from direct mail marketing or bankruptcy mailing lists.

We recommend that any auto dealer direct mail advertising be done in conjunction with credit score based direct mail. It makes no sense to advertise to a consumer for whom you can’t provide financing. We even suggest that with our auto bankruptcy mailers that the dealer associates them with specific credit score ranges. Recently, we have seen our best direct mail campaign results using credit scores ranging from 550 to 720.

DealerLink will customize your direct mail marketing campaign to your specific criteria and guarantee that our direct mail list will absolutely help you sell more cars with higher profits. We offer the only truly complete automotive direct mail marketing advertising when you combine our exclusive mailing list and our call center. We guarantee that our direct mail list is Exclusive by Dealer and will not be sold to another dealer in your market. Give DealerLink a call today at 800-890-8850 for all your auto dealer direct mail or bankruptcy mailer needs.

DealerLink unveiled the new design of AutoLoans.us on November 15, 2009. As one of their flagship consumer auto financing sites, AutoLoans.us was redesigned to be more user-friendly and appealing to customers.

Consumers will be able to read auto finance news and articles on a daily basis. The new website will allow DealerLink to communicate news more quickly and effectively to customers.

View the new design