Great news for special finance dealers! I wanted to get an update out on the exciting new guaranteed credit score special finance leads program. It doesn’t matter what you call it: special finance leads, auto sales leads, subprime auto finance leads or car sales leads, this program gets the job done.

We have received a huge number of responses from dealers all over the country telling us what a huge success the guaranteed credit score leads are having in their special finance and Internet departments. The feed back we are getting on the auto sales leads are showing results from 12 to 18% in conversions.

This is the most exciting special finance leads program to come along in the 9 years we have been doing this. It’s nice to see that dealers are selling cars again. What is a bit surprising is the fact that our platinum level with credit scores of 600 and above are actually scoring a lot higher than our research showed. The scores in March 09 were 75% were 675  and 60% were 700 and above.

We have found that dealers who do specialize in special finance should definitely be on the Gold program with credit scores between 530 and 599. If you have a true Internet department then you may want to consider the Platinum program as well but we would advise against it if you don’t have people skilled at working with the good credit customers because they do ask different questions and want to negotiate rates and pricing. The Gold tier does not. They are the absolute best special finance leads you have ever seen. Why not start selling cars again??

Give me a call at 1-800-890-8850 and I will help you get more customers on the lot who actually qualify to buy a car.

Tim Parker, President & Founder