Posts Tagged ‘Special Finance Leads’

Every day, people are looking for subprime car loans to enable them refinance their new or used car purchases.  There are many companies that offer such loans and this means sales agents have to work extra hard to get clients for their companies. With many people looking for information on car loans online, it is only logical that sales people also search for special finance leads on the internet.

When people search the internet for subprime loans, it may be that they need the loan within a short time or a few weeks time. Sales agents can increase their appointments and conversion rates if they can have the contacts of these prospects.  Lead companies have lists of people who are interested in getting car loans. These lists are built through various ways and the leads are voluntarily asked to give out their information if they would like someone to contact them about subprime loans.

Therefore, these special finance leads will be waiting for a sales person to give them a call or schedule an appointment to discuss about auto loans.  With thousands of searches conducted online every day, you will be surprised at how easy it can be to achieve your sales target within a short time. Increased calls means you have increased chances of closing the auto loan deals you are selling.

Special finance leads list can be obtained from online lead list companies. The firms have different pricing strategies such as a price per lead or price per lead list. The price per lead differs with different companies and can be anything from $20 to $50.  Lead list prices usually depend on the number of leads in each package and whether you are buying the list as an exclusive or non-exclusive customer. Today, buying special finance leads is the best way to increase your appointments and reach your sales targets.

The success and future of any business is determined by how effectively it used its time and opportunities that present themselves every now and then. Many companies waste a lot of time and resources marketing their products to customers who are less interested. Instead of spending resources on such customers now businesses are shifting focus by targeting only the clients who have shown interest in the kind of commodities they are selling. The World Wide Web provides the best forum for sellers to interact with potential buyers of their products. It creates numerous business opportunities that if utilized well can bring a lot of financial gain to the company. Buying special finance leads is a new but very effective method of motor vehicle promotion.

There are a number of online businesses that have now specialized on offering advice on how to purchase special finance leads wisely. This is because despite the numerous benefits that are associated with buying leads there are also some disadvantages. New entrants into the practice will find it a bit tricky as it is difficult to tell an effective lead from a dead one. Intensive research needs to be done on the company that is offering the service to ascertain its competence in generating valid leads.

There are numerous programs on the internet that help through giving advice on how to choose the best special finance leads. Some of these are free while others charge a fee for the service. Most of the programs that charge fees for access can be trusted to provide valuable information on purchasing the best leads. If you like them you can request for a quote which will be emailed to you. These programs ideally prepare you as you plan to purchase leads with an aim of increasing your company performance in terms of sales.

Businesses spend millions of money every year in marketing campaigns. Despite these efforts most companies are finding it extremely hard to attract new clients due to high competition. Although modern marketing methods like the internet offer a huge potential client base, narrowing to an individual customer is the most difficult task. Consumers also find themselves in dilemma when it comes to choosing between thousands of suppliers who are all promising excellent services. Lead generating companies offer the missing direct link between the consumer and the seller. A special finance leads consumer for instance is saved the agony of searching through endless contacts in directories for prospective car buyers.

While the idea of special finance leads is relatively new, it has helped many car dealerships to attain and even at times surpass their set sales targets. This is because the lead directs the seller to only a serious buyer. Dealing with a number of such buyers is easier and more economical than targeting the general public. Lead generators have special software that is made to track and gather contacts from online visitors.  The contacts are obtained when people fill online survey forms, when commenting on blogs, on chat rooms or social networking sites. Other sources are newsgroups and mailing groups.

Some upcoming lead generators are offering some free special finance leads as a form of incentives in order to market themselves. A car dealer may want to sample some of these free offers to get a taste of how the leads work. Whenever there is an offer for such leads they should not be ignored as they also can translate into serious business deals. As other car businesses continue to struggle with outdated marketing methods, you can take advantage of the more effective special finance leads to increase your sales without hassles.

With competition is the market getting stiffer by day car dealers are being compelled to seek alternative methods to meet the set sales targets. The best method now to achieve better sales is by buying special finance leads. Leads refer to information concerning a potential customer. This includes names, location and address. This information makes it very easy for a dealer to get in touch with a customer. It also makes it easy for a buyer who might not have adequate time to sample all the offers that are listed on the internet and on print media. Auto leads also offer perfect business opportunities for the companies that generate them. If you are a car dealer or buyer who wants lead services the best place to get them is the internet. Read the rest of this entry »

The best special finance leads can be bought from established lead generation firms (www.dealerlink.us) that take time to gather contact information that will be useful to auto dealers. Competent firms employ the latest computer technology to generate customer contacts through advertisements, emails, affiliate sites and brokers. Nowadays there are special programs that the companies are using to generate contacts.

A special finance leads consumer needs to carry out proper research for the best leads before making a decision. Since leads vary in prices and prospects a consumer should be keen to purchase only leads that are likely to close. You should bear in mind that an expensive lead is not a guarantee to lucrative business just as a cheap one does not necessarily indicate its impotence. However there are some obvious factors that should guide any lead buyer when making a choice.

Resale special finance leads that have already been used by other buyers for instance will not serve any meaningful purpose to your company. Although such leads are cheap they are ineffective as they have been exploited by other auto dealers. It makes sense buying the more expensive exclusive leads which have higher prospects than spend money on second hand leads that have lower chances of closing. Timing is another factor that a lead buyer should consider.

A good lead generator updates its site hourly. In fact it is now possible to get lead information in real time using the internet. This in essence means that a lead that has been posted for over a day may have already been used up. It would be unwise spending money on such special finance leads.

For the best lead information buy from companies that offer incentives for their products. The best incentive is replacement guarantee incase an auto lead is not valid. Incase you buy a dead lead from such companies they offer to replace it with a fresh lead.

In my entire career, I don’t think I have ever seen that many lenders specifically focused on our target customer at one place and absolutely never have seen such a combined consensus of positive outlook on the immediate future of the subprime auto finance business.
–Tim Parker, CEO of DealerLink Inc.

After more than 40 years in the car business and in auto sales lead generation, I have been through multiple downturns in our industry. During the last quarter of 2010, I was able to estimate that the industry would begin to see a turn around during and presently, all indicators are certainly pointing in that direction.

A little over a month ago, I had the good fortune of having the opportunity to speak to a group of auto dealers from all over the country at a special finance conference in Indianapolis who were all there looking and hoping for signs that things were starting to turn around for our industry. Also present at this conference were almost all the lenders in the business who were also there to update auto dealers on the state of the industry. In my entire career, I don’t think I have ever seen that many lenders specifically focused on our industry’s target customer in one place and I absolutely never have seen such a combined consensus of positive outlook on the immediate future of the subprime auto finance business. Some highlights included all of the lenders removing the “looked to booked” penalties, revised underwriting guidelines and additionally an absolute total effort by the lenders to let auto dealers know that they had money available and were looking for ways to make deals.

I was asked by auto dealers to provide them with the top 3 strategies they could use to increase sales, lower advertising expenses and keep their cost of sales down.

The very first strategy at the top of the list was special finance leads (or subprime auto finance leads). Even though it’s been a very trying time for the last two and a half years, special finance leads still offer an incredible value for the money. A couple of things pointed out by the lenders at the conference that they were all seeing were: larger down payments, more money being financed and monthly payments increasing not only in dollar amount but in terms as well. It turns out those people with credit scores between 625 and 725 have taken about a 100 point drop in their bureau scores, putting them in unfamiliar territory when it comes to subprime auto finance. These same people still want to drive the nicer cars and are willing to come up with down payments and extend terms to get within budgets.

The second of the three strategies was auto sales leads, which can also fit within the special finance leads category except that because at DealerLink we generate the auto sales leads from over 500 consumer auto finance sites that are listed at the very top of the search engines, we are seeing a wide spectrum of credit scores, which is again a great value for the dealer.

Here are a couple of our most successful consumer auto finance websites:

• NationwideAutoLending.com – ranked #2 at Google for the term “auto loans”
• CapitalCarLoans.com – ranked #1 at Google for the term “car financing”
• AutoLoans.us – ranked #1 at Google for the term “bad credit car loan”
• DealerLink.us – ranked #1 at Google for the term “special finance leads”

Since they only asked me for the top 3 strategies that I would recommend, I had a hard time deciding whether to suggest automotive direct mail or automotive trigger leads. Ultimately, I chose to recommend automotive direct mail because more dealers have experience with auto dealer direct mail marketing albeit not always a good experience. I am unaware of any automotive direct mail marketing companies who are willing to guarantee an auto dealer even a 1% response rate, while DealerLink will guarantee a minimum of 2% on any of our direct mail programs. Additionally, with our one of a kind automotive credit card mailer, DealerLink will guarantee 100% of the dealer’s investment. In more direct terms, if an auto dealer chooses to participate in our automotive credit card mailer and spends $5,000, $10,000, $20,000 or more, we will guarantee enough sales to cover the dealer’s investment, period!

We are also having great success with bankruptcy mailers and other credit score-based direct mail programs that we offer.

There are an incredible number of dealers who have been waiting for good news and I’m proud to say this news has arrived. As an auto dealer, if you have been hesitant about getting back into the special finance leads business don’t miss this opportunity to do so! Pick up the phone today and call Tim Parker, President and CEO of DealerLink, at 704-544-9100 or toll-free at 800-890-8850 and I will help you personally. Try to call the other companies and see how many of the Presidents you can talk to!

Great news for special finance dealers! I wanted to get an update out on the exciting new guaranteed credit score special finance leads program. It doesn’t matter what you call it: special finance leads, auto sales leads, subprime auto finance leads or car sales leads, this program gets the job done.

We have received a huge number of responses from dealers all over the country telling us what a huge success the guaranteed credit score leads are having in their special finance and Internet departments. The feed back we are getting on the auto sales leads are showing results from 12 to 18% in conversions.

This is the most exciting special finance leads program to come along in the 9 years we have been doing this. It’s nice to see that dealers are selling cars again. What is a bit surprising is the fact that our platinum level with credit scores of 600 and above are actually scoring a lot higher than our research showed. The scores in March 09 were 75% were 675  and 60% were 700 and above.

We have found that dealers who do specialize in special finance should definitely be on the Gold program with credit scores between 530 and 599. If you have a true Internet department then you may want to consider the Platinum program as well but we would advise against it if you don’t have people skilled at working with the good credit customers because they do ask different questions and want to negotiate rates and pricing. The Gold tier does not. They are the absolute best special finance leads you have ever seen. Why not start selling cars again??

Give me a call at 1-800-890-8850 and I will help you get more customers on the lot who actually qualify to buy a car.

Tim Parker, President & Founder